We’ve all heard it. These are unprecedented times forcing us towards unusual ways of working and living. At Reason, we’ve had to revisit how we work with our clients and the kinds of problems we solve for them. We have engaged with B2B and B2C clients to solve problems posed by this new reality. Through our practice of human-centred design and design thinking, we aim to empower retailers and their stakeholders as they respond to a landscape of uncertainty.

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